What is eye tracking and why is it important in SEO?
[5 marks]What is the difference between natural and paid search results? What are the advantages and disadvantages of each?
[5 marks]What is a vertical search engine and how does it differ from a traditional search engine?
[5 marks]Explain country specific search engine.
[5 marks]What is crawling? Explain role of crawling in search engine algorithms?
[5 marks]What is the need of SWOT analysis? How to do it? Explain with detail example.
[5 marks]What does it mean to optimize for raw traffic? What are some techniques to increase raw traffic to a website?
[5 marks]Explain the business factors that effects the SEO plan.
[5 marks]Explain the following terms: 1) navigational query, 2)Informational query, 3) Transactional query.
[5 marks]Explain the major elements of planning.
[5 marks]Explain the plan to research site architecture for SEO project.
[5 marks]What is mean by keyword cannibalization? how to fix the problem of internal linking?
[5 marks]Explain the elements one should look during site audit.
[5 marks]What are business factors that affect search engine optimization plan?
[5 marks]Explain the essential steps involved in keyword review process.
[5 marks]Explain the importance of Web Analytics tool. Give detailed example of any one.
[5 marks]Mention and very briefly explain any three major business factors which affects SEO.
[5 marks]