Define the term ‘Integrated Marketing Communication’. What are the key features of IMC?
[5 marks]Discuss the various promotional tools for IMC.
[5 marks]Describe the Role of IMC in marketing communication.
[5 marks]What are the steps involved in the planning process of Integrated Marketing Communications (IMC)? Explain.
[5 marks]What is sales promotion? Explain the different types of sales promotion tools.
[5 marks]What are the distinct advantages and disadvantages of public relations?
[5 marks]What are the key features of personal selling as a marketing strategy?
[5 marks]Discuss the advantages and disadvantages of an advertising as a marketing communication tool.
[5 marks]Discuss the concept of sponsorships in marketing and explain how they are utilized as part of promotional strategies? Q .4 (a) What are the different types of mobile marketing strategies, and how do businesses effectively utilize mobile platforms to engage with their target audience and drive conversions?
[5 marks]Elaborate the following terms: a. Online advertising b. Blogs and Podcasts
[5 marks]Discuss the various ways of online advertising.
[5 marks]Briefly discuss the advantages and disadvantages of social media advertising.
[5 marks]What strategies can be employed to create effective video ads that capture audience attention and drive engagement?
[5 marks]What challenges do businesses commonly face when running social media advertising campaigns?
[5 marks]What are the various types of publicity? Explain.
[5 marks]Explain the role of personal selling in promotion mix and IMC. Page 1 of 1
[5 marks]