Write a short note on 4 A’s of rural marketing.
[5 marks]Define rural market and Explain Importance of Rural Marketing.
[5 marks]How Rural Market is differing from Urban Market? Discuss.
[5 marks]Explain the evolution of rural marketing in India.
[5 marks]Explain the Social and Cultural aspects of rural environment in India
[5 marks]Explain various positing strategy of rural marketing with suitable examples
[5 marks]Describe the various role of Government Provisions in growth of rural economic structure.
[5 marks]Explain the concept and process of Selecting and Attracting Rural Market
[5 marks]Explain the role of various financial services in rural market
[5 marks]What is segmentation? Explain in detail the demographic Segmentation in rural marketing?
[5 marks]Describe briefly marketing strategy used in rural market for the distribution of consumer goods (FMCG product)
[5 marks]What would be the implications of the ‘Changing Rural Income Pyramid’ on marketers?
[5 marks]Explain briefly consumer psychology
[5 marks]What are agricultural inputs? Explain types of agro inputs.
[5 marks]Discuss the importance of haats and melas in rural marketing
[5 marks]Discuss the Rural Environment in India.
[5 marks]Explain price Strategy used by company in rural area.
[5 marks]