What do you mean by Service? Discuss the Features of Service.
[5 marks]Discuss the Types of Services.
[5 marks]Discuss the difference between Product & Service.
[5 marks]Explain the Service Marketing Mix in detail.
[5 marks]Discuss the Importance of Service Sector in India.
[5 marks]Discuss The Pre-Purchase Stage, Service Encounter Stage & Post Service Stage Of Service Consumption.
Explain the Zone of Tolerance.
[5 marks]Explain the flower of service with Diagram.
[5 marks]Discuss the GAP Model.
[5 marks]What do you mean by New Service Development? Discuss the process of it.
[5 marks]Discuss the Core services with examples.
[5 marks]What do you mean by Service Pricing? Discuss the different methods of Pricing.
[5 marks]Discuss the Branding of Services. Also discuss the benefit of Branding.
[5 marks]What do you mean by Service Distribution? Discuss the level of Distribution channel.
[5 marks]If you are a Marketing Manager of ABC Event Management, Plan your own Promotion Strategy.
[5 marks]Write a note on Franchising & Electronic Channels.
[5 marks]What do you mean by Service Promotion? Discuss the methods of Promotion.
[5 marks]