Multiple Choice Questions ( All Compulsory ) 1 ___________are used in digital marketing.14 A Electronics devices B Internet C Both Aand B D None of these 2 ____ is/are the main component(s) of digital marketing. A SEO B SMO C SEM D All of the above 3 _________ is the “read only web” A Web 1.0 B Web 2.0 C Web 3.0 D None of these 4 From following which is not a types of digital marketing A SEO B ASO C PPC D Radio 5 What is full form of CRM ? A Customer Relationship B Consumer Relationship Manage Management C Customer Rational D Customer Relationship Master Management 6 What do you mean by Digital marketing? A Digital marketing is B Analog marketing referred to as online marketing, web marketing and internet marketing C Shop D None of the above 7 Digital marketing is any form of marketing products or services that involves ___ A Electronic devices Bpen Cmoney Dbook Page 1 of 8 HTML stands for _______________________________. A Hyper text marking B Hyper text marked language language C Hyper text makeup D Hyper text markup language language 9 Which of the following are advantage(s) of digital marketing over traditional marketing? A Digital marketing is B Targeting of audience on the basis of performance oriented user’s interest is possible in digital marketing C Digital marketing offers D All of the above customer inter activity 10 From following which is not a part of online marketing mix A E-Product B E-Place C E-Price D E-Service 11 From following which is not part of 7 C’s of digital marketing. A Customer B Content C Conversion D None of these 12 Which of the following is not a type of digital marketing activity? A Search marketing B Viral marketing C Retail marketing D Social web marketing 13 SERP stands for ________________________________. A Search Engine Related B Search Engine Result Page C PSaegarec h Engine Response D Search Engine Rated Page Page 14 Which ty pe of digital marketing allows businesses to pay for their website to appear at the top of search engine results for specific keywords? A SEO B PPC C Social Media Marketing D Email Marketing
Answer the following in short: 1. Behavior Targeting 21 2. Contextual Targeting 3. Ethical issues in digital marketing 4. E-Price 5. SEM Page 2 of 6. Explain PPC 7. ASO
Attempt the Questions (3 out of 5) 1. Explain online marketing mix with example. 2. What is web 1.0, web 2.0 and web 3.0 ? Explain in details. 3. Write down different between traditional marketing & digital marketing 4. What are the main components of a digital marketing strategy and how do they interrelate to achieve a company's goals? 5. Explain the concept of digital marketing and its importance in today's business environment.
Case Study: The Coffee Shop is a small, independent coffee shop located in a busy downtown area. They sell a variety of coffee drinks, pastries, and sandwiches. The Coffee Shop has been in business for several years, but recently, they've been struggling to attract new customers and increase sales. The owner of the Coffee Shop, Jane, is considering implementing a digital marketing strategy to help boost her business.
[14 marks]What channels of digital marketing could The Coffee Shop use to reach their target audience and increase sales?
[ marks]What steps should The Coffee Shop take to measure the success of their digital marketing efforts? Page 3 of
[3 marks]