Global Strategic Management — Winter 2021

Strategic management is all about gaining and maintaining competitive advantage. Explain whether you agree or disagree with the help of examples.

What do you understand by competitive advantage, sustained competitive advantage and above average rate of return? Why does a company want to achieve sustained competitive advantage and not competitive advantage?

Why do you think the SWOT matrix is the most widely used of all strategy matrices?

Explain the resource based model of above average return with an example.

Why are mergers and acquisitions strategies popular in many firms competing in global economy? Are the reasons same in case of India? Give reasons.

Identify all the components of a mission statement and make a mission statement which uses any three of these components.

Identify the four major benefits of an international strategy executed by a global FMCG company operating in India?

Explain in brief the different types of quantitative and qualitative criteria to be used to evaluate a company’s strategy?

With examples explain the organizational structure used for implementing the multi domestic, global and transnational international strategies?

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Explain with example creation of competitive advantage through strategic alliance.

Identify reasons to justify that strategic management is more complex in a multinational firm then in any other firm?

CASE STUDY: Brand Revenue % of Largest Your Relative Market revenue rival’s brand’s market Growth market market share rate share share 1 3,50,000/- 38 30 % 5 % 0.17 12 % 2 20,000/- 2 10 % 1 % 0.10 15 % 3 5,00,000/- 54 25 % 25 % 1.00 03 % 4 50,000/- 6 45 % 30 % 0.67 13 % Above table shows data for a typical company having 4 brands – 1, 2, & 4. Based on these data answer following questions.

Identify position of brand 1 on a BCG matrix

Identify position of brand 2 on a BCG matrix

Identify position of brand 3 on a BCG matrix

Identify position of brand 4 on a BCG matrix Page 2 of