Developing Contributory Skills – III — Winter 2024

Marketing strategy

Multiple Choice Questions 1. What is Design Thinking primarily focused on?

Solving complex problems creatively

Enhancing technical skills

Reducing costs in manufacturing

Creating algorithms 2. What are the three pillars of sustainability?

Economic, Social, Environmental

Cultural, Political, Economic

Social, Technical, Financial

Political, Ethical, Environmental 3. Which concept is central to the Triple Bottom Line approach?

Profit only

Profit, People, Planet

Production, Policy, Pricing

Social responsibility only 4. Acritical step in building an effective network is:

Sending generic messages to all contacts

Actively listening and showing genuine interest

Requesting favours without offering value

Avoiding communication unless necessary 5. Acritical step in building an effective network is:

Sending generic messages to all contacts

Actively listening and showing genuine interest

Requesting favours without offering value

Avoiding communication unless necessary 6. What is Design Thinking primarily focused on?

Solving complex problems creatively

Enhancing technical skills

Reducing costs in manufacturing

Creating algorithms 7. In the Define step of Design Thinking, the focus is on:

Creating prototypes

Identifying the problem statement

Gathering diverse ideas

Testing solutions Page 1 of 8. Which step in Design Thinking involves brainstorming for solutions?

Empathize

Prototype

Ideate

Test 9. What does the "people" component in the Triple Bottom Line represent?

Customer satisfaction

Social equity and community well-being

Employee efficiency

Political influence 10. The 2030 Sustainable Development Goals were adopted by:

World Bank

United Nations

International Monetary Fund (IMF)

World Trade Organization (WTO) 11. What is a contingency plan?

Aback up plan in case anything goes wrong

toasting plan that incorporates all participates

Alayout plan of the event space for seating arrangements

List of all the documents 12. An example of a contingency plan is:

Backup IT system activation

Employee onboarding

Sharing Ideas 13. What is a contingency plan?

Adaily task list

Aresponse to unexpected events

Agrowth strategy

Attack on system 14. Agood Design Thinker should:

Avoid risk-taking in decision-making

Be open to new ideas and embrace collaboration

Work independently without involving stakeholders

Focus solely on their expertise

Explain various types of networking with examples

What are Sustainable Development Goals? Discuss any 4 goals in detail. Page 2 of

Case Study : Design Thinking in Developing an Innovative Stationery Product The stationery industry has long relied on traditional products like notebooks, pens, and pencils to serve students, professionals, and artists. However, with the rise of digital tools such as tablets, styluses, and note- taking apps, the demand for traditional stationery began to decline. Established players in the market faced growing competition from tech companies offering digital alternatives that were perceived as more efficient, portable, and environmentally friendly. ArtO’clock, a mid-sized stationery company with a history of producing high-quality products for over two decades, began noticing a significant drop in sales over the last five years. Their core customer base, primarily students and office workers, were rapidly transitioning to digital solutions. Meanwhile, environmentally conscious consumers criticized the stationery industry for contributing to paper waste and using non-recyclable materials. Facing these challenges, the leaders at ArtO’clock decided to try something new. Instead of directly competing with digital tools, they aimed to create a product that combined the familiar feel of traditional stationery with the practical features of modern technology. Their goal was to design something that would appeal to today’s on-the-go, tech-savvy users while also being environmentally friendly.

As a Company centric vision , how to design a stationery product that caters to the needs of a mobile, tech-savvy generation while maintaining the charm of traditional tools?

What challenges does the ArtO’clock company face in growing its business again?

As a good Design thinker, Apply the Design thinking steps to create Hybrid solution of this problem.