Attempt ANY
[14 marks]Define Digital Marketing.
[ marks]What is the AIDA Model?
[ marks]Explain the concept of Owned Media in digital marketing.
[ marks]What is Web 2.0?
[ marks]Define SEO (Search Engine Optimization).
[ marks]What is CRM in the context of online marketing?
[ marks]Differentiate between Traditional Marketing and Digital Marketing.
[ marks]What is content marketing?
[ marks]Multiple Choice Questions ( All Compulsory ) (1) Which of the following is NOT a component of the POEM framework? A. Paid Media B. Owned Media C. Engaged Media D Earned Media (2) Which of the following platforms is primarily known for professional networking? A. Facebook B. LinkedIn C. Twitter (X) D Instagram (3) In digital marketing, CRM stands for Consumer A. Resource B. Creative Resource Management Management Customer Rating C. D Customer Relationship Management Mechanism Page 1 of (4) What is the purpose of using keywords in SEO? To make the A. B. To improve website ranking on search engines website colorful To create mobile C. D To design email campaigns apps (5) Which among the following is an example of Owned Media? Sponsored A. B. Company’s Official Website Instagram Post Display C. D Paid Search Ads Advertisements (6) What is the 'Zero Moment of Truth' in digital marketing? Customer research A. before purchase B. Customer posts online reviews decision Customer gives C. feedback after D Customer refunds the product purchase (7) The term 'Pirate Metrics' refers to: A. Web 2.0 B. Black Hat SEO AARRR C. D Digital Piracy Framework (8) Which of the following is an On-Page SEO factor? Social media A. B. Meta tags shares C. Backlinks D Guest blogging (9) Pay-Per-Click' (PPC) model is commonly associated with: A. SEO B. SEM C. Email Marketing D Affiliate Marketing (10)The main advantage of digital marketing over traditional marketing is: A. High costs B. Mass targeting C. Measurable results D Long advertisement cycles (11)Facebook, Twitter (X), Instagram are examples of: A. Search Engines B. Email Services Display C. Advertising D Social Media Platforms Networks (12)In Search Engine Marketing (SEM), which of the following is considered a paid method? A. Paid search ads B. Organic search results C. Blog posts D Website SEO Page 2 of (13)What is the primary goal of Content Marketing? Selling products A. B. Increasing offline footfall directly Reducing Generating quality content for better C. D advertising costs engagement (14)Which of the following best describes Off-Page SEO? Optimizing A. B. Improving server speed website images Building backlinks C. from other D Adding meta descriptions to pages websites
Describe the POEM framework in Digital Marketing.
[7 marks]Develop a Digital Marketing Plan for a new bakery business entering the online market.
[7 marks]Discuss the Ethical and Legal Framework of Digital Marketing with examples.
[7 marks]Create a comprehensive Digital Strategy using the Pirate Model (AARRR Framework) for an e-commerce app.
[7 marks]Explain how Behavioral Targeting differs from Contextual Targeting.
[7 marks]Analyze how Online Consumer Behavior is shaped by cultural factors.
[7 marks]What is the role of Content in Social Media Marketing? Explain its importance.
[7 marks]Describe the influence of Web 2.0 on Digital Marketing Strategies with relevant examples.
[7 marks]Discuss Relationship Building through Social Media. Why is it important for brands today?
[7 marks]Prepare a Social Media Strategy for a local fashion brand using Facebook and Instagram.
[7 marks]Describe the methods of On-page SEO Optimization for improving a website’s ranking.
[7 marks]Define Search Engine Marketing (SEM) and explain its components. Page 3 of Page 4 of
[4 marks]