Explain the term ‘Retailing’.
[3 marks]Define the term Entrepreneurship.
[4 marks]Explain the Consumer buying behaviour.
[7 marks]What do you understand by a retail organization structure?
[3 marks]Define the term ‘Sales Promotion’
[4 marks]What are the factors which affect the retail location decision?
[7 marks]Illustrate the steps in the planning of retail communication
[7 marks]Explain the role of advertisement in retail marketing.
[3 marks]Define Personal selling.
[4 marks]What are the retail pricing strategies?
[7 marks]What is outsourcing?
[3 marks]What do you understand by Merchandise management?
[4 marks]Explain the role of IT.
[7 marks]Explain “Franchising”.
[3 marks]Differentiate b/w Entrepreneurship & Management.
[4 marks]Explain the role & function of the entrepreneur in relation to enterprise and economy.
[7 marks]Explain the term Budget with reference to entrepreneurship development
[3 marks]Tell us a few factors which can be considered for the interior and exterior of the store.
[4 marks]What are entrepreneurial traits?
[7 marks]Define SME’s
[3 marks]Definition of Break-even analysis?
[4 marks]Explain the role of financial institutions in entrepreneurship development
[7 marks]Define the ‘Centralized buying system’.
[3 marks]What do you understand by the ‘Concept of a Project’ in entrepreneurship development
[4 marks]What are the policies for young entrepreneurs in India?1
[7 marks]