Definitions / terms / explanations / short questions based on concepts of theory/practical 1s4 A. Hashtags B. social media marketing metric C.What is C2C marketing? D. “social media optimization E. social bookmarking F. Guest Blogging G.Linking Internally H. Content Seeding
Multiple Choice Questions ( All Compulsory ) 1 For a given keyword, ____ analyzes the number of searches on the Internet and monitors its spread across the Internet. A. B. Canva Buffer C. Brand24 D. Chattypeople 2 Which of the following is NOT a Social Media Platform? A. Facebook B. Twitter C. Instagram D. Google 3 How many Social Media Classification tools are there? A. 2 B. C. 4 D. 4 ____ content through social media (videos and written text) allows us to disseminate information. A. Netwo rking B. Publishing C. Marketing D. Advertising 5 SMM helps improve - A. Brand Awareness B. Product Visibility C. Both Aand B D. None of Above 6 It is possible that customers will not be interested in our products and services if we share them regularly on social media. To improve the value of the product, we need to pay ____ attention to the creation of relevant and effective content because relevant and effective content will help us to improve the product's value. A. Less B. More C. Average D. None 7 Facebook was founded in the year - A. 2002 B. 2003 C. 2004 D. 2005 8 Using ____, we can send messages, images, audio, and videos to friends, relatives, colleagues, and customers. Page 1 of A. Facebook B. Quora C. Twitter D. Pinterest 9 Twitter is an ___-based communication platform. A. Email B. SMS C. Chat EmDai.l OTP 10 Anotable feature of ____ is the disappearance of messages and content.. A. Facebook B. Twitter C. Snapchat D. Pinterst 11 In addition to searching for jobs, staying connected with professionals, and recruiting new employees, ____ also helps us promote our business with advice from experienced employees. A. LinkedIn B. Facebook C. Instagram D. Twitter 12 Which of the following is the second largest search engine? A. YouTube B. Google C. Bing D. Yahoo
Long Questions
[ marks]‘Virtual communities is a perfect place to listen to customers? Appraise
[7 marks]Explain difference between websites and Blogs. Discuss the importance of blogsin digital promotion
[7 marks]What is trolling? How can companies effectively handle trolling on the website?
[7 marks]How can Iincrease my organic reach on social Media Marketing ? Explain. Identify how customer engagement is important in SMM
[7 marks]Mlinda has launched a new ad campaign, which aims to highlight the tremendous examination pressure faced by students. The ad is part of PepsiCO India-owned fizzy orange drink’s larger initiative, Release the pressure, under which company has also partnered with specaility hospital chain Fortis Healthcare to start a student helpline which will offer counselling services. The new film brings forward the issue of constant comparison by parents which often leads to lower self-esteem among teenagers. Inspired by focused group discussions conducted across the country with students, the film hopes to be mirror for society and aims to bring attention to students’ distress. It features real teenagers and focuses on the issues of parental pressure, and what happens when parents constantly compare their children to peers, neighbors and sibilings
[ marks]How would you use Facebook as a platform to promote the campaign ? Prepare Facebook campaign for Mlinda
[10 marks]How would you use Instagram as a platform to promote the campaign? Prepare Instagram campaign for Mlinda Page 2 of
[2 marks]