Global Strategic Management — Winter 2023

Conduct a SWOT analysis for a multinational company of your choice, considering both internal and external factors.

Use Porter’s five forces model to evaluate competitiveness within the Indian banking industry.

Differentiate between the I/Omodel and the Resource-based model of Above Average Return in strategic management.

Assume you are a strategic consultant for a local company planning to expand internationally. Recommend an appropriate entry mode and support your choice based on the company's characteristics and the target market. Page 1 of

Under which conditions are these business strategies used?

Differentiation

Cost Leadership

Focus Explain with the help of suitable examples.

Conduct a value chain analysis for a manufacturing company, highlighting key activities that contribute to its competitive advantage.

Discuss corporate-level strategies, including stability, expansion, retrenchment, and combination strategies.

Analyze a case where strategic leadership played a crucial role in a company's success or failure. Discuss specific leadership actions and their impact on strategic outcomes.

Imagine you are a manager in a company undergoing a strategic change. Identify potential challenges in implementing structural changes and propose solutions. Case Study: Zepto - Redefining the Indian Online Grocery Market Q.5 In May 2022, India-based quick online grocery delivery company Zepto raised a funding of US$200 million. After this round of funding, the valuation of the company went up to US$900 million and it moved toward the unicorn club. Zepto had revolutionized the Indian online grocery space by introducing a 10-minute delivery model. Indian Online Grocery Market Experts stated that Indians spent a major part of their monthly income on groceries. In the earlier days, the grocery market of India was operated by hypermarkets, supermarkets, discount stores, and malls. Over a period of time, use of the internet and the demand for online shopping increased. Also, the lifestyle of customers changed. All these factors led to the growth of the online grocery market in India. Start of Zepto Zepto was not Palicha’s first venture. In September 2019, when he was just 17, he started a car pool mobile app in Dubai. The app got a grant of Dh 53,550 from Emirates NBD, Dubai’s government-owned bank, but the concept did not succeed. Then, with his childhood friend Kaivalya Vohra, Palicha went to Stanford University, the US, to study computer science. However, after the outbreak of Covid-19, both of them came back to Mumbai during the lockdown months of 2020. Page 2 of How It Works To beat the battle prevailing in the q-commerce market in India, Zepto launched a unique business model, i.e., the Dark Store Model. Dark stores were a type of micro warehouse, where the company stored its groceries. These stores were not accessible to the public and customers. Under this model, the company set up dark stores in different parts of the city, bearing different pin codes, where it planned to operate, so that products could be delivered quickly. Disruption in Online Grocery Delivery Segment The q-commerce market started growing with the rise of the pandemic. Smaller households, bachelors with their busy lifestyle, and elderly people were all factors that increased the need for quicker and more convenient shopping options. Many customers preferred to buy small amounts of groceries and household products when there was a need, instead of purchasing them in bulk. The quick deliveries market was expected to touch US$5.5 billion by 2025. Challenges Although there were enormous growth opportunities in the quick online grocery market in India for companies dealing with the quick online grocery delivery business, there were some challenges which these companies faced. One of the major challenges was low margins. In the quick online grocery delivery business, the average order volume was very low and the delivery cost was high, which led to low margins for the companies. Looking at the heavy competition in the quick online grocery market in India, some analysts suggested that companies with a huge customer base stood a better chance of winning this competition.

Identify various opportunities and threats for Zepto.

How quick commerce startups work and how they are going to survive in the long run. Page 3 of

How the differentiation strategy helped a startup gain a competitive advantage in the online grocery delivery market.

How the innovative business model of quick online grocery startup disrupted the online grocery market.