Research Methodology — Winter 2022

Discuss various steps involved in research process

Differentiate Exploratory, Descriptive and Causal research design.

Define Exploratory research. Explain advantages and disadvantages of focus group.

Explain difference between Cross sectional and Longitudinal Research Design.

As a research organization prepare a research proposal for an Indian FMCG company who wants to launch Energy Health Drinks in Indian market

Prepare a questionnaire on customer satisfaction towards XYZ restaurant.

Explain six Ws of Descriptive Research

Explain any two non comparative scales in detail with example.

Discuss steps of report writing in detail.

Explain any two non Probability sampling methods in detail with suitable example.

What is difference between primary data and Secondary data? Explain sources of Secondary data.

Explain criteria for Good Research

Explain Process for Hypothesis testing and develop any two hypothesis of your choice.

Discuss any two non-parametric tests.

Write a note on use of correlation and regression in business research

Explain any two methods of causal research.

Write a note on Projective Technique