Business Analytics — Winter 2025

What are the key differences between Business Intelligence and Business analytics?

Briefly describe the types of Business Analytics and give business example of each type.

Describe characteristics of Structured Data and state the benefits of the same.

Data Visualization is the graphical representation of data and information by using Charts, Graphs, Maps, Infographics and so on. Explain different types of charts used for data visualization with representative diagrams.

Explain what is Data Warehouse and characteristics of Data Warehouse. Also show a diagram of data warehouse showing data sources, data staging, warehousing, data marts and end users.

What is Data Mining? Explain the process of data mining with a suitable diagram.

What are the different applications of text analytics?

Explain the 5V’s of Big Data.

What is the importance of Social Media Analytics in present times?

Describe the key stages of Business Performance Management cycle.

What is a Dashboard? Which are the important measures (metrics) you would include in a corporate dashboard meant for top management? (Hint: Period wise Revenue, Profit, Region wise sales, etc.)

What are KPIs, and why are they essential in measuring business performance?

Explain the application of Descriptive and Predictive Analytics in Retail Sector.

What is Sentiment Analysis? Into which categories you can classify the sentiments of your consumers? What are the sources of data which you can use for performing sentiment analysis?

Explain what is slicing and dicing operations of OLAP. Page 1 of

Which are the important KPIs and measures which you think are important for HR analytics.

Describe different sources of Unstructured and Semi-Structured data. Page 2 of