Digital and Social Media Marketing | M.Arch Semester VII Winter 2025 | GTU Papers

Q: Q1. Aretail fashion brand wants to shift from traditional marketing (print ads & billboards) to digital marketing. Suggest a practical digital marketing approach the company should adopt and justify your recommendations.

This is question 1 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q1. Using the P.O.E.M. framework, design a basic promotional strategy for a new café planning to launch online.

This is question 1 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q2. Identify and explain the major drivers that would influence a startup to adopt digital marketing over traditional methods. Provide real-world examples.

This is question 2 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q2. What is Search Engine Advertising (SEA)? Explain Ad placement and Ad Rank.

This is question 2 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q2. small business wants to expand its online presence. Explain how Internet Marketing can help them and discuss at least 3 real opportunities and 2 practical challenges they might face.

This is question 2 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q3. Acompany is launching a new skincare product. Recommend which display ad buying model (CPC, CPM, CPL, CPA) they should use in different campaign stages and justify your choices.

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q3. Describe the steps involved in building a successful social media marketing strategy.

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q3. Explain LinkedIn marketing and its role in lead generation

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q3. What is Influencer Marketing? Explain its role and tools.

This is question 3 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Q: Q4. Anews portal wants to use Xto grow impressions and engagement. What content strategy and ad options would you recommend?

This is question 4 (7 marks) from the GTU Digital and Social Media Marketing MA Winter 2025 question paper. Subject code: 2577161.

Questions17

Aretail fashion brand wants to shift from traditional marketing (print ads & billboards) to digital marketing. Suggest a practical digital marketing approach the company should adopt and justify your recommendations.

[7 marks]

Using the P.O.E.M. framework, design a basic promotional strategy for a new café planning to launch online.

[7 marks]

Identify and explain the major drivers that would influence a startup to adopt digital marketing over traditional methods. Provide real-world examples.

[7 marks]

What is Search Engine Advertising (SEA)? Explain Ad placement and Ad Rank.

[7 marks]

small business wants to expand its online presence. Explain how Internet Marketing can help them and discuss at least 3 real opportunities and 2 practical challenges they might face.

[7 marks]

Acompany is launching a new skincare product. Recommend which display ad buying model (CPC, CPM, CPL, CPA) they should use in different campaign stages and justify your choices.

[7 marks]

Describe the steps involved in building a successful social media marketing strategy.

[7 marks]

Explain LinkedIn marketing and its role in lead generation

[7 marks]

What is Influencer Marketing? Explain its role and tools.

[7 marks]

Anews portal wants to use Xto grow impressions and engagement. What content strategy and ad options would you recommend?

[7 marks]

Afood delivery company wants to run app-based promotions during weekends. Suggest suitable mobile marketing strategies they can use.

[7 marks]

For a new website of an online bakery, prepare a practical on-page and off-page SEO checklist. Page 1 of

[2 marks]

You are running an SEM campaign for a real-estate project. Explain how Google Ads can help generate qualified leads.

[7 marks]

An e-commerce website wants to understand which digital marketing channel contributes most to sales. Explain how multi-channel attribution will help them.

[7 marks]

Amobile app wants to increase user retention. Explain how mobile advertising analytics can guide them in making better marketing decisions.

[7 marks]

Abrand wants to use social media analytics. Explain 5 important metrics with examples.

[7 marks]

Write differences between display and search ads using real example Page 2 of

[2 marks]

Digital and Social Media Marketing — Winter 2025

Questions17