International Business — Winter 2020

Define the following terms: 06 Marks 4. Value chain 5. Spillover effect 6. JIT

Define the following terms: 06 Marks 1. International business 2. Economic integration 3. Future market

Draw a supply Chain network for HLL.

Case Study: Hilfiger Strategies 11 Marks The early success of the Hilfiger brand was largely due to two men, the U.S. designer Tommy Hilfiger and the Indian textile magnate Mohan Murjani. Sales success came quickly for the Hilfiger brand, but Murjani International faced financial problems. Mohan Murjani had many other brand names to manage and found it difficult to separate them. Tommy Hilfiger made some changes: moved their headquarters to Hong Kong went public on the New York Stock Exchange in 1982in 2006, the Apax Partner Fund in London, that took the company private again and moved the headquarters from Hong Kong to the Netherlands. The expansion into Europe has been due largely to expansion problems in the United States, where clothing sales in general have growing at less than five percent per year, much slower than in some foreign markets. Promotion and Branding: • Hilfiger’s promotion and branding have been so intertwined that it is almost impossible to separate them. At the beginning, Murjani saw two primary needs: Product and Price: • From the start, Hilfiger clothes have been casual and of good quality. Hilfiger line is very distinctive • Hilfiger has encountered some negative reactions abroad to its image of being a U.S. brand • Europeans tend to see France and Italy as the centers of up-scale fashions. Hilfiger has adjusted to European preferences by increasing production cost Distribution: • Hilfiger operates in three primary areas sectors: Wholesale Retail licencing • Hilfiger’s retail sector is carried out in two types of situations: t cannot yet enter independently, such as Japan, the Middle East and South America The Future: • Future growth for Hilfiger depends both of expansion internationally and re-vamping slow growth in the United States Questions: 1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States? 2. What strategies would you recommend for clothing companies outside France and Italy to overcome the positive images of “made in France” and “made in Italy?” What might Hilfiger do?

“All nations have their own constitutions”. Discuss the statement in the light 06 Marks of Political and Legal Business Environment

What is an economy system? Explain different types of economy system and 06 Marks dimension of economic freedom index

If you are handling distribution network then what types of distribution system you will design to reach rural and urban market and Why?

Elucidate the meaning of Balance of Payments and explain the methods 06 Marks to correct the disequilibrium in Balance of Payment

Write a note on types of foreign exchange risk and how its exposure can be 06 Marks managed

What are Hard and Soft Currencies? How do countries control foreign 06 Marks exchange convertibility?

Explain the role of central bank, black market and exchange & interest rates in 06 Marks determining the Exchange rates.

Today is the scenario wherein most of businessman in India are importing 06 Marks goods from China and selling in India. You are assigned a duty to promote ‘Make in India’ mission which type of marketing orientation can be used for making this mission true? Why?

What is global supply chain? Describe four key factors in global 06 Marks manufacturingStrategy.

How work motivation and Relationship preferences affects behavioral 06 Marks practices of the business

Write a note on e-commerce and its impact on international business 06 Marks