Developing Contributory Skills – I — Winter 2024

Encouraging conformity and sticking (b) Avoiding diverse perspectives and to established procedures viewpoints

Embracing risk-taking and (d) Focusing only on the end result and not the uncertainty process (3) What is one way to overcome creative thinking blocks?

Sticking to your usual routine (b) Relying solely on logic and reason

Taking breaks and engaging in (d) Avoiding collaboration with others different activities (4) Which of the following is a key aspect of creative thinking?

Being narrowly focused (b) Relying on established patterns and routines

Generating multiple options (d) Avoiding change and uncertainty (5) What is a common barrier to developing critical thinking skills?

Lack of motivation (b) Too much practice

Overreliance on emotions (d) Focusing only on surface-level information (6) What are some common elements found in case studies?

Multiple Choice Questions. (1) What is a common misconception about creative thinking?

It always leads to successful (b) It is a fixed ability that cannot be outcomes developed

It only applies to artistic or creative (d) It involves working alone and avoiding fields collaboration (2) What is a way to promote creative thinking in a team setting?

Background information, problem or (b) Introduction, methods, results, and issue, analysis, and recommendations conclusion

Hypothesis, variables, data, and (d) None of the above interpretation (7) What is an important aspect of preparing for case-based learning?

Memorizing information and (b) Practicing test-taking strategies concepts

Reading and analyzing case materials (d) None of the above carefully (8) What is an important step in analyzing a case study?

Jumping to conclusions without (b) Relying solely on personal opinions and considering all the facts beliefs

Identifying relevant information and (d) Avoiding collaboration with others key issues Page 1 of (9) What is one way to prepare for a case-based learning activity?

Memorize all the information and (b) Avoid reading the case materials and rely concepts in advance on intuition

Identify the key issues and questions (d) None of the above to be answered (10) Which tab in MS-Word contains options for formatting text, paragraphs, and styles?

Home (b) Insert

Design (d) Layout (11) Which option in the References tab allows you to insert a reference to another part of your document?

Table of content (b) Insert footnote and endnote

Insert citation (d) Cross-reference (12) Which option in the Insert tab allows you to add a page number to your document?

Header – Footer (b) Table

Comment (d) Hyperlink (13) Which option in Excel allows you to wrap the text within a cell?

Merge and center (b) Wrap text

Number (d) Editing (14) Which option in Excel allows you to automatically calculate the sum of a range of cells?

Auto sum (b) Statistical

Lookup (d) Formula

Analyze how the choice of case type can impact the learning outcomes and objectives and evaluate the advantages and disadvantages of different case types for achieving specific learning goals.

Analyze the elements of a case study and generate actionable insights and recommendations that are supported by the evidence presented. Page 2 of

CASE STUDY: Launching a New Product Amultinational company that produces skincare products is planning to launch a new product. The company has invested significant resources into research and development, and they believe the new product has the potential to become a bestseller in the market. However, before launching the product, they need to make some critical decisions, and this requires both creative and critical thinking. Creative Thinking: The marketing team needs to come up with a creative strategy to launch the product. They need to identify the target audience and create a compelling message that resonates with them. Here are some creative thinking strategies they can use: • Brainstorming: The marketing team can use brainstorming sessions to generate ideas for the product launch. They can invite team members from different departments to share their ideas. • Mind Mapping: The marketing team can create a mind map of the product launch strategy. They can use a whiteboard or software like MindNode to visualize their ideas. • Analogies: The marketing team can use analogies to draw inspiration from other successful product launches. For example, they can study how Apple launched its new products and apply the same strategies to its product launch. Critical Thinking: While the marketing team is busy coming up with creative strategies, the company's leadership team needs to make some critical decisions. They need to analyze the data and make informed decisions that can impact the success of the product launch. Here are some critical thinking strategies they can use: • Analyzing Data: The leadership team needs to analyze the market data to understand the potential demand for the new product. They need to consider factors such as competition, pricing, and distribution channels. • SWOT Analysis: The leadership team can conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess the viability of the product launch. They can identify the strengths and weaknesses of the new product and evaluate the opportunities and threats in the market. • Scenario Planning: The leadership team can use scenario planning to prepare for different possible outcomes of the product launch. They can create best-case, worst-case, and most-likely scenarios and develop strategies to mitigate risks.

How can the marketing team use divergent thinking to generate creative strategies for the launch of the new skincare product?