Developing Contributory Skills – III — Winter 2024

Developing a prototype (d) Testing the final product (5) Asuccessful networker should primarily focus on

Making many connections (b) Attending every event

Talking about themselves (d) Building long-term relationships (6) Agood contingency plan ensures

No risks at all (b) Immediate solutions to any issue

Only financial safety (d) Minimal disruption to operations in case of emergencies (7) Building a network is important because

It helps in career development (b) It guarantees a promotion

It increases personal productivity (d) It ensures job security (8) "Prototype" phase in Design Thinking helps to

Identify user problems (b) Finalize the product design

Develop a working model or (d) Create a user persona experiment Page 1 of (9) The "Ideate" phase encourages

Convergent thinking (b) Critical thinking

Divergent thinking (d) Narrowing down ideas (10) Which of the following is NOT a step in the Design Thinking process?

Plan (b) Test

Multiple Choice Questions (1) The primary purpose of networking is to

Meet new people (b) Exchange business cards

Build professional relationships (d) Get Job referrals (2) Contingency management deals with

Ensure that the plan is executed (b) unexpected events or crises perfectly

Increase profits (d) Develop new markets (3) The first step in the design thinking process is

Empathize (b) Ideate

Define (d) Prototype (4) Which of the following best describes the "Ideate" phase in Design Thinking?

Creating solutions based on (b) Understanding the user's problems research

Define (d) Empathize (11) The Triple Bottom Line (TBL) focuses on which three factors?

Profit, People, Planet (b) Purpose, Process, Product

Policy, People, Profit (d) People, Policy, Planet (12) Which of the following is NOT part of the 2030 Sustainable Development Goals (SDGs)?

No Poverty (b) Climate Action

Good Governance (d) Quality Education (13) The term "Triple Bottom Line" was coined by

Michael Porter (b) Peter Drucker

John Elkington (d) Elon Musk (14) Planet" aspect of the Triple Bottom Line focuses on

Social equity (b) Environmental sustainability

Economic growth (d) Profit maximization

Discuss the significance of the 2030 Sustainable Development Goals (SDGs) and provide examples of how organizations can contribute to achieving these goals.

Describe the five steps of the Design Thinking process in detail. How do these steps contribute to becoming a good Design Thinker? Page 2 of

CASE STUDY: Ravi, a young marketing professional, attends a conference aimed at marketing executives and professionals. He is eager to grow his professional network and takes the opportunity to meet several senior executives during the event. Ravi exchanges business cards with many of them, hoping to build connections that may benefit his career. However, after the conference, Ravi does not follow up with the executives he met. Over time, he fails to maintain regular contact with these potential connections, missing the opportunity to nurture relationships that could have been valuable for his professional growth.

What mistakes did Ravi make in his networking efforts?

How can Ravi improve his networking skills to build stronger professional relationships?

What role does networking play in career development, and how can professionals like Ravi use networking opportunities to their advantage?

If you were Ravi, what steps would you take after the conference to maintain the connections you made with the senior executives? Page 3 of