Advanced Data Analytics — Winter 2025

What is analytics? Discuss any two tools used in Analytics.

Elaborate the importance of data in business analytics & its use in supply chain management.

Explain the benefits of Marketing Analytics.

Throw light on HR Decision Making and HR Analytics

What is the need of Financial Analytics?

How is Predictive and descriptive HR decision making different?

‘While data analytics is an important tool for decision making, managers should never take an important analysis at face value.’ – Analyze the underlying essence of the statement.

How are data processing and data science related to finance? Mention the relevance in the areas of risk analytics, real time analytics and customer data management.

Atelecommunications company is experiencing high customer churn rates. They have collected extensive customer data, including usage patterns, customer demographics, and customer service interactions. The company wants to use advanced data analytics to predict customer churn and take proactive measures to retain customers.

What data preprocessing steps should the company take before 0 building a customer churn prediction model?

Outline the steps the company should follow to develop a customer 0 churn prediction model using machine learning techniques

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Discuss the importance of data ethics in advanced data analytics.

Why is marketing Analytics important for business? Page 2 of