All Questions are Compulsory
[10 marks]Explain demographic segmentation with two example.
[ marks]What is a customer persona? List any two key elements of a customer persona.
[ marks]What does SCAMPER stand for? Mention any two components and explain.
[ marks]What is ideation? Why is it important in the innovation process?
[ marks]What are psychological barriers to creativity?
[ marks]How can a startup use the SCAMPER technique to improve an existing product or service in a competitive market?
[5 marks]Explain how brainstorming sessions can help early-stage startups identify innovative business ideas or solve operational challenges.
[5 marks]As a startup founder, how would you apply any one ideation technique to validate a problem–solution fit?
[5 marks]Compare two ideation techniques and explain which would be more effective for generating scalable startup ideas.
[5 marks]Explain how market segmentation and customer persona mapping can be used together to identify a real market problem. Illustrate your answer by describing the process of developing a clear and effective problem statement for a startup.
[10 marks]Astartup aims to develop a solution for an underserved market. Discuss how market segmentation and customer persona mapping help in problem identification and in framing a well-defined problem statement. Support your answer with suitable examples. Page 1 of 1
[10 marks]