Objective Questions (Attempt Any 7) 1 Which is the most effective source for keywords selection? Automated keyword A. B. Competitors’ website suggestion tools C. Target Audience D. Industry trends 2 Content in ______ format can be most easily effectively crawled by Spiders. A. Images B. Text C. Graphics & Animation D Video3 _________are sites that are linked to by most of the sites relevant to a particular topic. A. Hubs B. Search engine C. Authorities D. Spokes 4 _____are more complex queries that are much more specific in nature. A. End-tail keywords B. Equal-tail keywords C. Long-tail keywords D. Short-tail keywords5 Getting detailed information on who links to your competitors is called ________. A. backlink analysis B. competitive backlink analysis C. competitive analysis D. competitive link analysis 6 Which of the following is not a significantly important determinant of link value? A. authority B. relevance C. Source independence D. quantity of links7 ___________are less likely to immediately convert into sales. A. Navigational Query B. Informational Query C. Transnational Query D. Promotional Query 8 _____________is the brain of the search engine A. crawler B. architecture C. Search Algorithm D. Indexing1 URL stands for : Uniform Research A. B. Uniform Resource Locator Locator Unique Research C. D. Unique Resource Locator Locator 10 In the search marketing field, the pages the engines return to fulfill a query are referred to as________. A. SERP B. Index C. Hubs D. Database 11 ______ search engines generate the majority of the traffic to a web site, and as such are the main focus of SEO efforts. A. Primary B. Secondary C. Tertiary D. Targeted12 _____sites require a minimal number of clicks to access any given page. A. Deep B. Flat C. Primary D. Secondary13 While writing content for your website, your primary objective should be ____________ . A. to generate more traffic B. to write searchable content to get attention of C. D. to address visitor's needs crawlers 14 What does PPC mean? A. Pay per Click B. Pay per Clock C. Price per Click D. Price per Clock
Short / Definition Questions A. Keywords B. Primary Search Engines and Secondary Search Engines C. External links & Internal Links D. Site architecture E. Page Ranking F. Navigational Queries & Informational Queries G. Golden triangle
Attempt the Questions (3 out of 5)
[ marks]What are search engines? Discuss different types of Search engines.
[ marks]Discuss points to keep in mind while designing the website so that it is easier to crawl and index.
[ marks]What is “Search Engine Optimization”? How does it help a marketer in implementing his strategies effectively?
[ marks]Discuss how high-quality links from authority sites are important in achieving higher search rankings.
[ marks]Briefly discuss the role of page title, meta-description tag and Sitemap for SEO.2
[ marks]Case Study Shree Maruthi Printers, was established in the year 2005 by Mr. Thilak Kumar Balakrishnan. It was one of the fastest commercial offset printers in the heart of Coimbatore city with commitment to great customer service. It provides cost-effective and timely printing services and promotional items anywhere in the country. It has up-to- date technology with an easy and pain-free workflow system. It has won 14 National Awards for Excellence in Printing. It provides a large range of products from business cards, envelopes and stationery, to brochures and catalogues, point of sale material and packaging. Shree Maruthi Printers wanted to increase the website traffic and sales through enhanced keyword optimization. It wanted to optimize its website for better search engine visibility to gain more visitors and customers. The challenge was to increase the ranks of internal pages and promote the website to targeted audience. Questions:
[ marks]Discuss how can the company achieve its objectives using SEO.
[7 marks]Suggest how company can generate list of keywords for effective SEO.
[7 marks]