Attempt the Questions (3 out of 5) Discuss search habits of the users. Why understanding the way
[2 marks]people search is important for SEO.
[ marks]Discuss the steps involved in planning for the SEO. Discuss how Unique, relevant, informative content is helpful in
[ marks]achieving better search engine rankings Do you think keyword research is important in Meta tags ?
[ marks]Discuss. What factors decides the value of links in terms of achieving a
[ marks]better search engine ranking. Q-4 Case Study Edelweiss is a small local bakery in Fort Lauderdale, Florida (U.S.) that makes a variety of freshly-baked goods, including traditional artisanal bread, European pastries, cafe items like soups and sandwiches, and more. They’ve been in business for over 20 years, and though they are a popular location with locals, they struggled to attract the kind of organic search traffic online that they wanted. Edelweiss Bakery’s primary challenges included a lack of online and offline orders, and lower than desired brand visibility online. These challenges were directly impacting their business.Agency helped to understand business better . This was done by using online tools to identify top performers who were in the same industry and ranking for similar keywords. Competitor research not only helped the agency identify who the bakery’s competitors were, but it also helped the bakery realize that their most significant online competitors were different from their local, offline competitors. the agency identified which keywords and pages helped competitor sites collect the most traffic and how backlinks contributed to driving that traffic. Their aim was to help Edelweiss build a strong backlink profile by getting more links to their site pages from other domains, increase their domain authority (DA) score and rank higher in the search results. The agency’s strategy was to assess Edelweiss’s link profile and look for new backlinking opportunities. The larger and wider the site structure, the more opportunities the bakery would have to appeal to their target audiences.To improve their site structure, the agency optimized the number sections on Page 3 of the bakery’s website and provided more relevant content on the existing pages. Stage three of the agency’s process was centered around improving the structure of Edelweiss’ website. The goal was to ensure that every potential entry point was fully optimized to appeal to more users. To help Edelweiss attract the right visitors to their site, the agency focused on keyword research for the bakery’s homepage. With the previously compiled data thoroughly researched and carefully sorted through, the agency was able to apply these insights to update and optimize Edelweiss Bakery’s homepage. They created a mockup of a new homepage that would appeal to all segments of the bakery’s target audience while improving site performance on desktop and mobile.With the redesign of Edelweiss’ homepage complete, the agency focused on creating a new meta title and meta description for their homepage to help improve their SERP ranking and increase their click-through rate. They used the findings from their earlier keyword research and paid close attention to search intent. The final step in the agency’s process to improve Edelweiss’s online presence was to revamp their Google My Business (GMB) profile. The agency also looked for additional opportunities with online registries to help increase the bakery’s reach and used an automated tool to submit the bakery’s information to new registries, creating a more well-rounded digital presence.
[4 marks]Do you think Agency will help out Edelweiss bakery to07 generate Organic Traffic? If yes How?
[ marks]Discuss and identify keyword for the site’s homepage &07 overall digital presence.
[ marks]Will Competitor analysis will help SEO to increase traffic if yes How?07
[7 marks]How Link building will lead SEO for Edelweiss bakery? Page 4 of
[4 marks]