Research Methodology — Winter 2023

Explain with a diagram the different sequences of a research process

What are the four basic levels of measurement? Explain each one with suitable example.

Explain Hypothesis. Explain its types.

What is focus group? Describe the characteristics and advantages of the focus group.

Discuss the nature and scope of business research in the field of management.

What do you understand by descriptive research? Explain with example.

What is hypothesis? Develop set of six the null and alternate hypothesis for measuring an impact of demographic variables like age, gender, occupation, marital status, education, income on e-marketing approach

What are the differences between Qualitative and Quantitative research?

What are types of data collection? Explain Internal and external data sources for secondary data collection method.

What do you mean by scaling in research? Describe different scaling techniques with examples.

Maruti Suzuki, a leading car maker wants to take a survey regarding the Customer’ Satisfaction towards its newly launched car Grand Vitara. Draft an questionnaire for the same.

Explain your understanding for Univariate and bivariate data analysis methods by comparing them.

Explain Non-Parametric test. Explain any two with statistical context and managerial application.

What is meant by literature review? Why it is important in research?

Explain the differences between Exploratory, Descriptive and Causal Research Designs.

Explain the major content of research report in detail.

Explain various non-comparative scales with examples