Marketing of Financial Services — Winter 2023

Define financial service industry and discuss the various services rendered by it.

Discuss briefly some of the innovative financial instruments introduced in recent times in the financial service sector.

Define a mutual fund and describe the various schemes that are offered by it.

Distinguish between a commercial bank and a merchant bank.

Explain the services of merchant bankers.

Write a note on importance of NBFCs in India.

What is wholesale banking? Discuss the products of wholesale banking?

Explain briefly role and functions of Reserve Bank of India.

Discuss the features of mortgage backed securities.

What is the meaning of Insurance? Distinguish between Life Insurance and General Insurance

What rights and facilities are available to an investor of a mutual fund? What factors should be considered before selecting a mutual fund?

What is stock broking? What are the functions of a stock broker?

Explain the functions and powers of the Securities and Exchange board of India.

Write a note on the types of macro environmental factors that affect the financial services industry.

Explain with example of how a bank could position itself relative to a competitor?

Describe the basic market information that every bank should make available to its management.

Would a financial services organisation choose a differentiated marketing strategy or an undifferentiated one? Give reasons for your answer.