Marketing of Financial Services — Winter 2024

What are the objectives of credit rating? Are Indian credit ratings credible?'

What are the various regulatory bodies of Indian Financial Services?

What do mean by financial services? Describe the characteristics of financial services.

Explain various distinctive aspects of service marketing.

Differentiate formal vs informal financial sectors.

What is Factoring? Explain its different types and importance.

How have NBFCs contributed to the economic growth of the country.

What do you mean by housing finance? Describe the role of housing and housing finance in Indian economy.

What are the factors affecting utilization of plastic money in India?

What do you mean by merchant banking? Discuss in detail origin, scope and advantage of merchant banking. What are the code of conduct observed by Indian merchant banker?

Distinguish Leasing from Higher Purchase. Discuss the various Tax aspects relating to Leasing.

Who we calculate the NAV of mutual fund. Explain with your own example.

Define stock broking. Describe the bodies regulating the stock brooding firms.

What is credit rating? Write short notes on: i. CRISIL ii. ICRA

Explain the guidelines for Venture Capital in India.

Explain the seven steps in marketing research process.

Write a note on SWP and SIP