Explain the need for Social Media Analytics (SMA) and discuss how it benefits both small and large organizations.
[7 marks]Discuss the key components of a social network from the perspective of nodes, ties, and influencers. How do these elements shape social interactions online?
[7 marks]Explain the concept of Link Analysis in social media networks. How do random graphs and network evolution help in understanding online interactions?
[7 marks]What are the major web analytics tools and techniques used to analyze online user behavior? Explain clickstream analysis, A/Btesting, and the use of Google Analytics with examples.
[7 marks]Discuss how social contexts such as affiliation and identity influence online behavior and network formation.
[7 marks]Explain the key parameters and demographic insights available in Facebook Analytics. How can these help in understanding audience behavior?
[7 marks]Discuss how reach and engagement analysis helps in evaluating the effectiveness of Facebook marketing activities
[7 marks]Describe how post-performance is analyzed on Facebook. What insights can marketers derive from Facebook Business Manager?
[7 marks]How can social media campaigns be measured and analyzed? Discuss the process of defining campaign goals and evaluating outcomes with examples.
[7 marks]Explain the key steps involved in processing and visualizing social media data. Why is visualization essential for social media analytics?
[7 marks]What is Influence Maximization in social networks? Discuss its importance and the techniques used for identifying influential users.
[7 marks]Define Link Prediction and Collective Classification in social network analysis. How are these techniques useful for social media platforms? Page 1 of
[2 marks]Explain the application of social media analytics in Advertising and Game Analytics. How are tools like Unity3D and PyCharm used in this context?
[7 marks]Discuss the use of Python programming for collecting, analyzing, and visualizing social media data. Provide examples of common libraries and techniques used.
[7 marks]What is the role of Network Analysis in understanding engagement patterns across platforms like LinkedIn, Instagram, YouTube, and Twitter?
[7 marks]What are the major applications of Social Media Analytics (SMA) across different business and social domains? Illustrate with examples.
[7 marks]Explain the importance of information visualization in social media analytics. What are the common visualization techniques used? Page 2 of
[2 marks]