Social media Marketing — Winter 2024

Definitions / terms / explanations / short questions based on concepts of theory/practical (Any Seven) A.Social media analytics B. Pinterest v/s instagram C. On-page activity d. Advantage(s) of using instagram E. Five pillars of social media marketing F. Notable feature on instagram G. Chattypeople and agorapulse H. Online reputation crisis in SMM

Multiple Choice Questions ( All Compulsory ) 1 Name the features offered by LinkedIn for paid business accounts A. Facilitate posting pictures B. B.Facilitate to connect directly and send messages to people C. Ability to post in Groups and D. Ability to block users create a Group 2 Which among the following is one the most used social media application for online advertisements? A. Facebook B. Snapchat C. Twitter D Instagram 3 Which one of the following statements is true? A. LinkedIn works best for B2B B. Pinterest is great for driving traffic to organizations your product catalog on your website C. Facebook is excellent for D. All of the above businesses that operate in the consumer market 4 What is meant by the concept of "viral" in social media? A. Social media which is spread to B. Advertising which can easily be emailed viewers by the consumer, growing in popularity C. Marketing advertisements which D. None of the above are not serious 5 Q1.)The customer resource pages of a company on “Facebook” are an example of A. Viral Marketing B. Digital Marketing C. .Network Marketing D. Referral Marketing 6 Amazon.com, Flipkart.com and such e-commerce platforms try to generate reviews about products bought from the platform. Such campaigns are examples of ____ Page 1 of A. B. a. Viral marketing Recommendation programs C. c. Product Seeding D. d. Referral programs 7 Facebook prioritizes content from close friends or associates to be displayed to users. This is based on the __________. A. Edge score B. Affinity score C. Time decay D. None of the above 8 YouTube ads which are displayed in between videos is called _________. A. B. Bumper advertising Midroll advertising C. TrueView advertisements D. None of the above 9 Ecommerce stores can use social media to A. build brand awareness B. attract online followers C. generate online sales D. All of the above. 10 How many Social Media Classification tools are there? A. 2 B. C. 4 D. 11 ____ content through social media (videos and written text) allows us to disseminate information. A. Networking B. Publishing C. Marketing D. Advertising 12 The use of social networking sites for sharing photos is known as ____. A. Social Networking B. Photo-based Social Networking C. Social Publishing D. Social Marketing