Explain following terms (Attempt Any Seven) 1. What does "relationship building" mean in the context of social media marketing? 2. What is "lead generation" in the context of social media? 3. What is meant by "branding" on social media platforms? 4. What is "Facebook advertising" and how does it benefit businesses? 5. What is the primary function of LinkedIn in a business marketing strategy? 6. What are recent trends in social media marketing in India? 7. What is a "social media influencer"? 8. What is "social media optimization" (SMO)?
12 Multiple Choice Questions ( All Compulsory ) 1 What is the purpose of "social media optimization" (SMO)? To improve search engine A B To optimize website loading speed rankings To enhance visibility and Cengagement on social media D To create SEO-friendly content platforms2 What is the main objective of "lead generation" in social media marketing? A To sell products directly B To create viral content To collect information from Cpotential customers for future D To increase the number of likes on posts marketing3 Which of the following is the main benefit of using video marketing on social media? To reduce the cost of A B To create text-based content advertising To increase engagement by Cshowcasing products or D To limit interaction with customers services in action 4 Which social media platform is primarily focused on sharing visual content like images and infographics? A LinkedIn B Pinterest C Twitter D Facebook 5 You are managing the Instagram account of a new fashion brand. Which content strategy would you use to engage your followers effectively? Post only promotional content Share behind-the-scenes videos, customer A B about the brand’s testimonials, and user-generated content new products Post generic stock Post content once a month without Cimages with product D engaging with followers descriptions6 What is the main purpose of social media marketing? To create a website To build and maintain relationships with A B for the business customers To write blogs for C D To create television ads the company7 Which of the following best describes “content marketing” in the context of social media? Posting only promotional Creating valuable, informative, and A B material on social engaging content for the audience media Selling products Cdirectly through D Focusing only on paid advertisements posts8 How can video marketing benefit businesses on social media? By reducing the By making the brand more relatable and A B number of followers increasing engagement By focusing on text- C D By sharing only professional photos based content9 What is the role of hashtags in social media marketing? They increase the They help categorize content and make it A B cost of advertising discoverable by a wider audience They are used to Cpromote only paid D They are only used for personal posts ads10 What is the role of “analytics” in social media marketing? To generate more To track the performance of posts, ads, Asales without any Band campaigns to improve future planning strategies To ignore customer C D To only collect follower counts behavior2 What does "organic reach" refer to in social media marketing? The number of paid The natural visibility a post gets without Aads shown on social B any paid promotion media The increase in The increase in website visits due to Cfollowers from D influencer endorsements external sources12 When running a social media campaign, which factor is most important when choosing your target audience? Choosing an Understanding the audience’s Aaudience based on B demographics, interests, and behaviors their favorite colors Choosing an Targeting the same audience as your C D audience randomly competitors
What is social media optimization (SMO)? Explain the strategies that businesses can use to optimize their social media profiles and improve visibility and engagement.
[7 marks]Define "social media advertising" and explain how businesses can effectively use paid advertising on platforms such as Facebook, Instagram, and Twitter.
[7 marks]Discuss the history of social media marketing. How has the evolution of social media platforms impacted the way businesses engage with customers and promote their products or services?
[7 marks]What is the importance of relationship building through social media? Explain how businesses can use social media tools and strategies to build and maintain strong relationships with their customers.
[7 marks]Social Media Strategy for a New Fashion Brand XYZ Fashion is a newly launched fashion brand that sells trendy clothing and accessories for young adults. The brand has a unique selling proposition (USP) of offering eco-friendly and sustainable products, catering to the environmentally conscious generation. The company has recently created accounts on major social media platforms such as Instagram, Facebook, and Twitter, aiming to build a strong online presence and engage with potential customers. The marketing team at XYZ Fashion has started by posting high-quality product images, behind-the-scenes photos of the production process, and customer reviews. They have also created a few influencer partnerships where popular fashion bloggers and influencers showcase XYZ Fashion products in their posts. The brand’s Instagram account has gained some followers, and they receive regular engagement through comments and likes. However, XYZ Fashion is struggling to increase its follower count and conversion rates on their social media platforms. While the influencer posts3 get some attention, the organic posts from the brand’s page do not seem to generate enough interest or sales. The company is now looking to adjust its social media strategy to improve brand awareness, engagement, and ultimately drive more sales.
[ marks]What could XYZ Fashion do to improve its social media content strategy? Provide suggestions that could help increase organic engagement and reach.
[10 marks]Discuss the role of influencer marketing in the social media strategy for XYZ Fashion. What should the brand look for in selecting influencers and how can they measure the success of these collaborations?
[10 marks]