Integrated Marketing Communications — Summer 2022

Define Integrated Marketing Communication and Explain various tools of it With examples.

Define the Communications Process.

Compare and contrast the AIDA model from the hierarchy of effect model. Justify your argument with appropriate example.

What is DAGMAR? Explain how marketers might use DAGMAR in Establishing objectives. What are some of the problems connected with the use Of DAGMAR?

Discuss some of the reasons manager persist to set IMC budget using “topdown” budgeting methods.

Explain various kinds of advertising agency with its pros and cons.

Define Corporate Advertising. Explain the types of Corporate Advertising

Explain various kinds of Advertising Appeals with its usage.

What is sales promotion? Enlist & Explain different sales promotion techniques used by tours & travel companies to promote their domestic & international tours.

Explain the FCB model.

Describe the three methods of promotional scheduling. Give examples of products and/or services that might employ each method.

What do you mean by mobile marketing? Explain the Types of mobile marketing.

What do you mean by Social Media Advertising? Explain the advantages and disadvantages of it.

Explain the meaning of Reach, frequency, GRP, TRP.

Explain the any two method of Measuring Advertising Effectiveness.

What is “Direct Marketing”? Explain various tools for direct marketing.

What do you mean by PR, Publicity, sponsorships? Explain it with examples.