Integrated Marketing Communications — Summer 2025

Explain the Concept Marketing communication. what are the main objectives and components of communication Process?

Define the Integrated Marketing communication. Explain IMC planning process in details.

What are the steps of consumer buying behavior in hierarchy of effect model.? Explain the DAGMAR approach in brief.

Define the Advertising Management. explain the role of advertising in Integrated Marketing communication.

What do you mean by Service? Explain the types of Service in detail

Write a short note on:- (I) Publicity (II) Sponsorships

What is Media selection? Explain the types of media selection with advantages and disadvantages.

Discuss the Sales Promotion and explain its Orientations in detail.

Explain the following media Terminologies: Reach, frequency, GRP, TRP, impression, continuity, recency v/s primary effect.

Explain the concept of SEO & SEM with example. How to measure Internet Ad Effectiveness?

What is top-down approach of budgeting? explain different methods of top-down budgeting.

What is Direct Marketing? explain the concept, Advantages, Disadvantages, and direct mail.

Explain the any two methods of measuring Advertising Effectiveness.

Write note on Response hierarchy models in detail.

What is an “Advertising Agency”? Explain the Role of Advertising agencies and other marketing communication organizations.

What do you mean by Personal Selling? what is role of personal selling in promotion mix and IMC?

What is social media Advertising? explain the advantages and disadvantages of it. How to measure Advertise on social networks & social media campaigns?