Integrated Marketing Communications — Winter 2022

Explain the various types of online and offline advertising.

Write a detailed note on ‘DAGMAR’ Model.

What is sales promotion? Enlist & Explain different sales promotion techniques used by tours & travel companies to promote their domestic & international tours.

What is an advertising appeal? Discuss different types of appeals with suitable examples?

Define Integrated Marketing Communication and discuss the same with its various important tools.

What is celebrity endorsement? Discuss the factors affecting while selecting celebrity endorser.

Discuss the various types of advertising agencies in detail.

Explain the FCB Grid & Rossiter– Percy Grid Response hierarchy models.

Develop a detailed ‘Advertising Plan’ for a company who wish to launch a new range of biscuits in their existing brand. (Make necessary assumptions).

Define sales promotion. Explain various contemporary sales promotion techniques used by companies for attracting a ‘youth segment’.

Explain the meaning of Direct Marketing? Explain the advantages and disadvantages of Direct Marketing.

Define ‘Advertising’ and explain the objectives of ‘Advertising’.

What is event management? Explain different opportunities and challenges in event management.

Explain any three consumer sales promotion and trade promotion technique.

Discuss the advantages and disadvantages of Public Relation.

Write a detailed note on Social Media Advertising

Differentiate between centralize and decentralize advertising agency. Page 1 of 1