What are MARCOM objectives? Discuss the methods of budgeting for the Promotional program.
[7 marks]Define Integrated Marketing Communication and explain various tools of it with suitable examples
[7 marks]Explain the FCB model.
[7 marks]What do you mean by PR, Publicity, sponsorships? Explain it with examples.
[7 marks]What is DAGMAR? Explain how marketers might use DAGMAR in Establishing objectives.
[7 marks]Explain various kinds of Advertising Appeals with its usage.
[7 marks]What is an “Advertising Agency”? Discuss various agency compensation strategies in detail
[7 marks]Develop a detailed ‘Advertising Plan’ for a company who wish to launch a new range of Canned Juice in their existing brand. (Make necessary assumptions).
[7 marks]Explain some major creative styles with examples.
[7 marks]Write a detailed note on Social Media Advertising
[7 marks]Explain any three-consumer sales promotion and trade promotion technique.
[7 marks]Explain the various elements in the communication process. How does a channel factor influences the receiver of the message?
[7 marks]Evaluate Direct Marketing as an important tool of IMC.
[7 marks]What is event management? Explain different opportunities and challenges in event management.
[7 marks]What is celebrity endorsement? Discuss the factors affecting while selecting celebrity endorser.
[7 marks]Compare and contrast the AIDA model from the hierarchy of effect model. Justify your argument with an appropriate example
[7 marks]Discuss any four methods of measuring advertising effectiveness during the pre- testing phase
[7 marks]