Service Marketing — Summer 2018

What do you mean by service? Discuss its reason for growth in India. 0

Explain the different characteristics of service sector with reference to airline industry.

What are the different techniques of managing Customer Expectations?

Discuss the various methods of measuring service quality with reference to hotel industry

Explain the wheel of loyalty

What are the different techniques of managing Customer Expectations, in this competitive environment,

People are the face of service industry ,justify this statement,with valid example.

Write a note on Gap Model of service marketing

Explain the type of service guarantee

Write a note on positioning mapping, with relevant example.

What do you mean by “Service Blueprint”, discuss its advantages?

Explain the stages of the consumer buying process in service Marketing 0

Explain the conceptual model of customer expectation.

What do you mean by Demand management, the methods of managing demand.

Write a note on customer relationship marketing 0

Explain the stages of Retention Strategies in service industry 0

Explain the role of technology in service marketing.