Explain the Meaning of Blue Print. Develop the Blue Print for hotel industry.
[7 marks]Explain the Services Quality: Gaps Model in detail.
[7 marks]Explain the services marketing mix with example.
[7 marks]Explain CRM. Explain the wheel of customer loyalty briefly.
[7 marks]What do you mean by Demand management, the methods of managing demand?
[7 marks]People are the face of service industry, justify this statement, with valid example.
[7 marks]What are the unique features of services and how it is different from goods?
[7 marks]Discuss significance of non-monetary costs in pricing of services by taking the example of financial services.
[7 marks]Explain the stages of the consumer buying process in service Marketing.
[7 marks]Explain the role of technology in service marketing.
[7 marks]Explain the Four Categories of Services with example.
[7 marks]Explain the flower of service with suitable example.
[7 marks]Write a note on positioning mapping, with relevant example.
[7 marks]Elaborate on the role of branding for different service products.
[7 marks]Explain the stages of Retention Strategies in service industry
[7 marks]Identify some of the measures that can be used to encourage long term Relationships with customers.
[7 marks]What are the different techniques of managing Customer Expectations?
[7 marks]