Service Marketing — Summer 2021

Discuss the evolution and growth of service sector in India.

Explain the Four Categories of Services of services with example.

Discuss the Distinctions between Services and Goods.

What is Core and Supplementary Elements in service product? Explain with example.

Explain various methods for Pricing of services.

Discuss all elements of Service marketing Communication mix.

Explain the role of customers in service delivery.

What do you mean by service blue print? Draw the service blue for any restaurant.

Explain the various Strategies for Matching Capacity and Demands in service industry.

Explain GAP model of service quality.

Explain the Soft and hard measures of service quality.

Explain the dimensions of ambient conditions and how each can influence customer response to the service environment.

Explain service market segmentation, targeting and positioning with a suitable example.

Explain important of Customer Relationship Management?

Explain Electronic channels & Self Service technologies in detail?

Write short note on “the wheel of loyalty”.

Discuss the service leadership and culture in detail.