07 What are the unique features of services and how it different is the same from goods?
[ marks]Explain the Four Categories of Services with example.
[7 marks]Explain the services marketing mix with example.
[7 marks]It is important to consider the distribution of core and supplementary Services separately”. Discuss
[7 marks]Discuss significance of non monetary costs in pricing of services by taking the example of financial services.
[7 marks]Discuss the importance of physical evidence in context of airline industry.
[7 marks]Explain the Meaning of Blue Print. Develop the Blue Print for hotel industry.
[7 marks]As a manager of a multiplex cinema house (Movie Theatre), what marketing strategies would you use to overcome demand and supply challenges?
[7 marks]Explain the Services Quality: Gaps Model in detail.
[7 marks]Explain CRM. Explain the wheel of customer loyalty briefly.
[7 marks]Elaborate on the role of branding for different service products.
[7 marks]Explain the Strategies for reducing Customer Defections
[7 marks]What strategies will you use for developing loyalty bonds with customers?
[5 marks]Identify some of the measures that can be used to encourage long term Relationships with customers.
[5 marks]