Q1. Explain Service Marketing Mix?

This is question 1 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q3. Explain Zone of Tolerance in detail?

This is question 3 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q3. Explain different demand patterns with illustrations?

This is question 3 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q3. Explain Role of service in economy?

This is question 3 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q3. Explain Electronic channels & Self Service technologies in detail?

This is question 3 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q4. Explain employee’s role in service delivery?

This is question 4 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

WinterMA2018

Service Marketing — Winter 2018

Q: Q2. Explain the Role of customers in service delivery?

This is question 2 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q: Q2. Explain delivery through Intermediaries & Franchising with an appropriate illustration?

This is question 2 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Q: Q2. Explain Automation in services in brief with an illustration?

This is question 2 (7 marks) from the GTU Service Marketing MA Winter 2018 question paper. Subject code: 4190521.

Subject Code4190521

ProgramMaster of Arts

Total Marks70

Questions10

Exam Date21 November 2018

Questions17

Explain the difference between Services and Goods in detail?

[7 marks]

Explain Service Marketing Mix?

[7 marks]

Explain the Role of customers in service delivery?

[7 marks]

Explain delivery through Intermediaries & Franchising with an appropriate illustration?

[7 marks]

Explain Automation in services in brief with an illustration?

[7 marks]

Explain Zone of Tolerance in detail?

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Explain employee’s role in service delivery?

[7 marks]

Explain Yield Management?

[7 marks]

What is “Service Blueprint” also explain its various elements with any practical illustration?

[7 marks]

Describe in brief different strategies for matching capacity and demands?

[7 marks]

Explain: (i) Supplier Relations & (ii) Internal Relationships

[7 marks]

Explain Service Process Redesign?

[7 marks]

Explain Service GAP model?

[7 marks]

Explain Customer Relationship Management?

[7 marks]

Service Marketing — Winter 2018

Questions17

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