Write a note Consumer Buying Behavior Model.
[7 marks]Explain Levels of Consumer Decision Making with examples.
[7 marks]Explain the theory of Maslow’s Hierarchy of Needs.
[7 marks]Which are the various components of a Consumer’s Self-image? Explain in detail.
[7 marks]Write a note on Freudian theory of personality.
[7 marks]Which are the various ways available for Extending Self-image?
[7 marks]What is Just Noticeable Difference? How this concept can be used by a cake making company to packaging, pricing and promotion when ingredient and material costs are increasing.
[7 marks]Explain the Classical Conditioning Theory of Learning, and its marketing applications.
[7 marks]Explain the Tri-component Model of Attitude Formation.
[7 marks]Explain Attitude towards AD Model with suitable diagram.
[7 marks]Compare and Contrast Subliminal Perception and Supraliminal Perception with example.
[7 marks]Explain and Elaborate Characteristics of Culture.
[7 marks]List Four Elements of Diffusion Process and Explain in detail.
[7 marks]Explain how marketers position their offerings keeping in mind the Family Life Cycle with appropriate example.
[7 marks]Write a note on approaches available to measure social class.
[7 marks]Explain in detail Howard Sheth model of consumer behavior.
[7 marks]An innovation – Home Theatre System have started gaining popularity. Which are the factors that would influence the adoption of Home Theatre System?
[7 marks]