Consumer Behaviour — Summer 2023

What do you mean by consumer behavior? Mention the various marketing concepts in reference to consumer behavior.

Explain Maslow's hierarchy of needs with reference to motivation and state examples of how marketers position their offerings for different levels of the hierarchy.

Explain the Consumer decision process with examples.

Explain the relationship between Customer Value, Satisfaction, Trust and Retention.

Which are the various components of a Consumer's Self-image? Explain in detail.

Explain the Classical Conditioning Theory of Learning, and its marketing applications

How marketers can position their offering on the basis of family life cycle stage? Explain with examples.

Alocal Cafe is facing trouble in attracting customers due to its poor image. Explain the strategies to change attitude of customers towards the Cafe.

Explain the concept of Trio of needs. How are they useful in understanding consumer motivation? Explain with examples.

Explain in detail Howard Sheth Model of Consumer Behavior.

Explain perception and the elements of perception.

Explain how the Indian culture and specific subculture are having an impact on our consumption decision and choices using relevant and adequate examples.

Discuss the Diffusion Process with the barriers.

List and explain the important characteristics of the below personality theories:

Freudian theory ii) Neo Freudian theory and iii) Trait theory

Explain concept of Neuromarketing.

What is Socialization? Discuss the nature of Social Class.

Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.