Consumer Behaviour — Winter 2023

Define consumer behavior. Explain the three stages of a consumer decision making model with the help of a diagram.

Explain the concept of self-image & its various types.

Explain the concept of Just Noticeable Difference and its implications on price and quality.

What is product positioning? Explain the major positioning strategies used by marketers with an example of each from the Indian consumer market.

Explain Multi Attribute Attitude Model & also discuss “ELM” Model in detail.

Rational appeal would do better at the early stage of product life cycle, while emotional appeal would help in later stages. Comment. Justify your stand with relevant examples.

What is the theory of classical conditioning? Explain using an example. How do some marketers make use of the concept of stimulus generalization?

Assuming yourself as a first time prospective buyer of a Unit-Linked Life Insurance product, which are the different types of risk you may perceive while making purchase decision? How would you handle these associated risks?

The digital revolution allowed for consumers to have more power than ever before. How?

Explain traditional Family Life Cycle (FLC) stages and its marketing implications.

Explain the subjective and objective methods of measuring social class. Which is more preferred by marketers and why?

Explain with suitable examples the various product characteristics that influence diffusion of innovation.

Explain all the different types of consumer decision rules.

Write down short note on: Consumerism

What is market segmentation? Explain the five effective criteria for effective targeting to marketing a “Gowardhan Ghee” to households.

Define attitude. Explain a person’s attitude toward visiting a multiplex in terms of the tri-component attitude model.

Explain the personality dimensions of a brand. Select a brand of your choice and identify its personality along those dimensions. Page 1 of 1