Explain in detail the Marketing Concept and how is it different from Selling Concept.
[7 marks]Explain the Segment, Targeting and Positioning of a product/service of your Choice.
[7 marks]As a marketer how will you use the principles of classical conditioning for the development of your marketing strategies
[7 marks]Explain the theory of learning applicable to the purchase of a mobile phone.
[7 marks]Explain the VALS (Value, Attitude and Life Styles) Framework.
[7 marks]Explain in detail cognitive learning theory.
[7 marks]Explain in detail the types of re-enforcement as per the instrumental theory of conditioning.
[7 marks]Explain in detail the hybrid segmentation approaches. How this helps a marketer to understand their consumers better.
[7 marks]Explain in detail the Tri- Component Attitude Model.
[7 marks]Explain in detail the eight roles in the family decision making process.
[7 marks]Explain in detail the traditional Family life cycle.
[7 marks]Explain the Howard-Sheth model, citing a real / hypothetical purchase decision
[7 marks]Explain the important characteristics of the Neo Freudian theory of personality
[7 marks]Short note on Neuro-marketing.
[7 marks]What are the parameters of measuring the social class of customers? What is the importance of the same?
[7 marks]Explain few practical applications of Neuro-Marketing.
[7 marks]Which are the various components of a consumer’s self-image? Explain in detail.
[7 marks]