Consumer Behaviour — Winter 2022

What do you mean by consumer behavior? Describe various types of customers.

What is interrelationship between consumer behavior and marketing concept?

What are the types and system of Needs?

Discuss about level of consumer decision making with the flow chart.

Discuss about the types of Behavioral Learning.

Describe Motivation as a Psychological Force. Draw a motivation Model.

What is consumer’s personality? Explain theory of personality.

Explain Perception and the elements of perception.

What is consumer Learning? Discuss about the learning theory.

How will you describe Family Life Cycle?

Explain: Structural Models of Attitude Formation.

What type of strategies will you apply for Attitude Change?

What do you mean by Reference Group? Describe the factors affecting it.

What about Consumer Decision? Explain the Consumer Decision Process.

What is Socialization? Discuss the nature of Social Class.

How will you describe Culture? Write the characteristics of Culture.

Discuss diffusion Process with the barriers. Page 1 of 1