Consumer Behaviour — Summer 2022

List and explain how new technologies are enabling marketers to understand and satisfy consumer needs in a better way than before

Explain Maslow’s hierarchy of needs with reference to motivation and state examples of how marketers position their offerings for different levels of the hierarchy

What is Consumer Research? Explain Consumer Research Process in detail.

Explain bases for segmentation in detail with suitable examples

Explain the concept of consumer self-image in detail.

How marketers can position their offering on the basis of family life cycle stage? Explain with examples.

Alocal restaurant is facing trouble in attracting customers due to its poor image. Explain strategies to change attitude of customers towards the restaurant.

Explain the factors influencing adoption of new Innovation in India?

Narrate Tri-Component Attitude Model.

Explain consumer decision making process in detail for buying a product of your choice

Describe Freudian and Neo-Freudian Theories in detail.

Why is it necessary for marketers to study social class of the consumers? How can social class be measured?

Discuss the principles of Classical Conditioning with suitable example.

Explain Values of Indian Culture. How Indian culture is different from rest of the world for any of the marketer?

Explain ‘Theory of Trying to Consume’ and Theory of ‘Attitude – Towards-the-Ad Model

You are purchasing Life Insurance for the first time, what are different types of risk you may perceive with making purchase decision? How would you handle the risk?

Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.