International Marketing — Summer 2021

Define International Marketing. Explain its benefits and process of Internationalization.

Describe various political factors affecting international marketing in detail with suitable examples.

Explain Sales Promotion and Advertising Strategies in international marketing with example.

Which kind of Psychological and Social aspects, international marketers have to take into consideration?

Assume that you are a head of the international division in XYZ company, you are require to prepare market entry strategies for product “organic fruits & vegetables”

Explain life cycle of the international product by taking suitable example.

Define the strategies in managing the product line & market segmentation.

Explain new product development stages with suitable example

Explain the factors affecting international pricing decisions in details

Before selecting any country to do business with, which information is scanned by managers?

What are the Issues and challenges faced in communicating across countries? Describe in detail.

Explain Country – of – origin effect in International Product Planning in detail.

Explain Personal selling and publicity Strategies in international marketing with example.

Explain the transfer pricing policies for International Markets.

What are the points taken into consideration while selection of overseas agents

How international logistics is different from national logistics? Explain in detail.

Explain the warehousing & insurance strategies to be followed in International Marketing.