International Marketing — Winter 2023

What is the International Marketing? Explain nature & scope of International Marketing.

Discuss socio and cultural environment on international marketing.

Explain Market entry strategies in international marketing.

Explain standardization v/s adaptation.

Explain Country – of – origin effect with suitable example.

Write down short note on international pricing process and policies.

Explain International Product Life Cycle in details.

What do you mean by New Product? Explain New Product Development process.

Discuss Factors affecting international pricing decisions.

What do you mean warehousing? Explain its objective.

Explain modes of transportation.

Outline the difficulties which could occur while conducting an advertising campaign across national boundaries.

Discuss the elements of international advertising strategy.

Discuss sales promotional tools for international marketing.

What do you mean by international distribution? Discuss criteria of selection of overseas agents.

Write down short note on trade fairs & exhibitions with reference to international marketing.

Discuss pricing for international market. Explain transfer pricing in details.