International Marketing — Winter 2020

Describe some Opportunities and Challenges in International Marketing created by new advances in information technology.

Explain Nature, Scope and Importance of International Marketing.

Explain Process of Internationalization in detail.

What is International Marketing Research? Discuss the International Marketing Research Process in detail.

Explain Product Standardization and Adaptation and its relevance in International Marketing.

Explain International Marketing Environment in detail with example.

Explain International Product Life Cycle in brief.

Describe International New Product Development process in detail.

Describe Global Market Segmentation bases in detail.

What is Grey Market? Define International Pricing strategies and the pricing objectives.

Explain Import Oriented and Japanese Distribution structure in brief.

What are the challenges in International Promotion strategy?

What are International Branding and Packaging Strategies?

Describe Merger, Acquisition and Contract Manufacturing with example.