International Marketing — Winter 2022

“While developing an international strategy, environment scanning plays an important role.” Justify the statement with proper examples.

What is international marketing? Explain international marketing management process with proper examples.

Explain international product life cycle with suitable example.

Explain new product development with respect to Electric Car. Consider the Tesla, Inc., company for example.

Recently Covid 19 pandemic hit world businesses very heavily, explain the various effects of it on the economic environment of Asian countries.

Explain various factors that affect international pricing decisions.

What are the important criteria companies should consider while selecting overseas agents?

Distribution plays an important role in international market – Justify the statement with proper examples.

Trade fairs and exhibitions helps to create a favorable environment for the company – Do you agree or disagree with this statement. Justify your answer with proper examples.

Explain role of marketing research in identification of international opportunities.

What is country-of-origin effect? Explain the Indian consumers’ mindset with respect to country-of-origin effect. Cite the suitable example for the same.

Explain various issues and challenges while promoting in international market.

Explain international promotional tools with proper examples.

Explain various entry strategies used by the companies to enter into international market with examples.

What is standardization and adaptation? Also discuss difference between two with suitable examples.

Explain various steps adopted by transnational firms and MNCs to standardize their offerings.

Explain role of political and legal environment with consideration to international marketing? Page 1 of 1