Digital and Social Media Marketing — Summer 2023

Explain P-O-E-Mframework in digital marketing strategy and the drivers of the new marketing environment with examples.

What is Digital Marketing? Discuss the origin of digital marketing

What is on-page SEO? How to perform on-page Optimization?

Define the term Display Marketing and explain the Buying Models.

Explain Digital Marketing mix. Discuss the Impact of digital channels on IMC.

Write a short note on YouTube Marketing.

Why we need to maintain the SEO process? Explain SEO tactics.

How twitter is different from other Social Media? What are the best practices in the content strategy for the Twitter Platform?

What is Mobile Marketing? Explain and differentiate between the different types of mobile advertising models.

Explain Google Analytics and Google AdWords. How they are useful to business?

What is Facebook Marketing? How to generate business through Facebook Marketing?

What is the key metrics in web analytics? Explain in brief

Explain any seven types of adverts of Facebook with example.

‘Twitter Marketing is different than other forms of digital marketing’. Justify.

Explain the various buying models available in display advertising.

What are the major differences between traditional and digital marketing.

What is SEM? Explain Multichannel attribution, Universal analytics, Tracking code.