Explain P-O-E-Mframework in digital marketing strategy and the drivers of the new marketing environment with examples.
[7 marks]What is Digital Marketing? Discuss the origin of digital marketing
[7 marks]What is on-page SEO? How to perform on-page Optimization?
[7 marks]Define the term Display Marketing and explain the Buying Models.
[7 marks]Explain Digital Marketing mix. Discuss the Impact of digital channels on IMC.
[7 marks]Write a short note on YouTube Marketing.
[7 marks]Why we need to maintain the SEO process? Explain SEO tactics.
[7 marks]How twitter is different from other Social Media? What are the best practices in the content strategy for the Twitter Platform?
[7 marks]What is Mobile Marketing? Explain and differentiate between the different types of mobile advertising models.
[7 marks]Explain Google Analytics and Google AdWords. How they are useful to business?
[7 marks]What is Facebook Marketing? How to generate business through Facebook Marketing?
[7 marks]What is the key metrics in web analytics? Explain in brief
[7 marks]Explain any seven types of adverts of Facebook with example.
[7 marks]‘Twitter Marketing is different than other forms of digital marketing’. Justify.
[7 marks]Explain the various buying models available in display advertising.
[7 marks]What are the major differences between traditional and digital marketing.
[7 marks]What is SEM? Explain Multichannel attribution, Universal analytics, Tracking code.
[7 marks]