Digital and Social Media Marketing — Winter 2023

What is Digital Marketing? Explain Evolution of Digital Marketing from traditional to modern era.

Discuss the role of internet in digital marketing.

Discuss Emergence of digital marketing as a tool.

Discuss P.O.E.M. framework for digital marketing.

Explain Digital marketing models with suitable example.

What do you mean by internet marketing? Discuss opportunity and challenges of internet marketing.

What do you mean by search engine advertising? Discuss Ad placement and Ad ranks.

What do you mean by display marketing? Explain types of display Ads.

Discuss YouTube marketing with suitable example.

What do you mean by Social Media Marketing? Discuss its penetration and characteristics.

Discuss a successful social media marketing strategy.

Discuss Facebook Marketing and disscuss how you can do business through Facebook marketing.

Discuss Linkedin Marketing and state the importance of Linkedin Marketing.

Discuss twitter marketing. How twitter Marketing is different than other forms of digital marketing?

What do you mean by mobile marketing? explain the forms of mobile marketing.

What do you mean by web analytics? discuss google analytics & google Adwords

Write down short note on Programmable Digital Marketing.