Definitions
[14 marks]PPC
[ marks]Indexing
[ marks]Ad Ranks
[ marks]Click through rate
[ marks]SEM
[ marks]Demand Side Platform
[ marks]CPM
[ marks]What are the different types of Keywords? Explain in brief.
[7 marks]What are the key metrics in web analytics? Explain in brief.
[7 marks]Explain Search Engine Optimization in your word.
[7 marks]Short Note : Web Analytics .
[7 marks]Explain Digital Marketing Strategies through Instagram and Snap chat.
[7 marks]Write a note in impact of digital channels on IMC.
[7 marks]What is Mobile Marketing? Explain and differentiate between the different types of mobile advertising models.
[7 marks]Explain Facebook Marketing Tools in your word.
[7 marks]Write a detailed note on ‘Emergence of digital marketing as a tool’.
[7 marks]Explain Ad Auction Model in detail.
[7 marks]Explain Digital marketing models. In your word
[7 marks]Write a detailed note on Facebook Marketing.
[7 marks]Write a detailed note on YouTube Marketing.
[7 marks]What are the key metrics in web analytics? Explain in brief.
[7 marks]Explain POEM framework in digital marketing strategy.
[7 marks]