What is host based security? Explain.
[3 marks]Briefly explain Passive attacks.
[4 marks]Explain strategies for developing suitable information security policies for organization.
[7 marks]Discuss benefits of web analytics.
[3 marks]Explain the three layers of ‘SO WHAT TEST’
[4 marks]Explain OSI Model with all layers in detail.
[7 marks]Explain the features of web analytics tool.
[7 marks]List the tools to generate navigation reports.
[3 marks]Briefly describe the effectiveness of Pay-per-Click model.
[4 marks]Explain site search analysis.
[7 marks]List the tools to use email marketing.
[3 marks]What are the disadvantages of Streaming Analytics?
[4 marks]Explain SEO and its working.
[7 marks]Explain the fundamentals of Email marketing.
[3 marks]Explain A/B Testing.
[4 marks]What are Core Web Vitals and Their Importance?
[7 marks]Describe the process to create web analytics report.
[3 marks]Discuss Pros and Cons of Multichannel marketing.
[4 marks]Explain On-page SEO and Off-page SEO.
[7 marks]Describe the steps to test important pages and calls to action in website.
[3 marks]Explain the technique to focus on search traffic.
[4 marks]Explain Black-Hat SEO Technique.
[7 marks]What is trust and security in E-commerce website?
[3 marks]Explain key performance indicator.
[4 marks]Discuss the process of website testing.
[7 marks]